While there are plenty of concealer sticks on the market that are designed, branded and marketed for women, the Men Pen stands out because it was made for men.
The pocket-sized tube contains a stick with a formula to conceal one's skin imperfections, including everything from rough patches and dark undereye circles to scars, moles or razor burn. The brand notes that the product is "the same makeup for men that male actors, models and businessmen use," and the cosmetic is offered in a range of 16 colors to match one's skin tone.
From expanded makeup product ranges that match a more diverse range of skin tones to male-targeted cosmetics, inclusivity is a theme that's currently transforming the beauty industry.
Male-Targeted Concealer Sticks
The 'Men Pen' is a Pocket-Sized Product for Covering Blemishes
Trend Themes
1. Expanded Makeup Product Ranges - Opportunity to create makeup products that cater to a more diverse range of skin tones, promoting inclusivity in the beauty industry.
2. Male-targeted Cosmetics - Potential for developing cosmetics specifically designed and marketed for men, tapping into an untapped market segment.
3. Inclusivity in the Beauty Industry - Growing trend towards incorporating inclusivity, encouraging brands to create products that cater to diverse demographic groups.
Industry Implications
1. Beauty Products - Opportunity for beauty brands to expand their product offerings and cater to a broader customer base with inclusive makeup ranges.
2. Men's Cosmetics - Emerging industry specific to cosmetics catering to the male market, with potential for disruptive innovation in product development and marketing strategies.
3. Cosmetics Retail - Opportunity for retailers to capitalize on the rising demand for inclusive beauty products by stocking a wide range of makeup options for diverse customers.