Koukando, an incense company from Japan, recently released a new collection of fragrances called 'Memories of Scent.' Among the scents in the collection are oranges, coffee, and — the most notable and irresistible of the bunch — chocolate.
The Memories of Scent collection is being released with very specific timing. With Valentine's Day around the corner, incense is a great gift that can add some ambiance to a romantic, intimate dinner spent at home. The chocolate scent is thus a clever decision as well, since chocolate is a historic favorite for Valentine's Day gift-giving. Naturally, the incense is calorie-free — though it would be wise to have a box of chocolates on hand, since the scent can be appetizing.
The combination of chocolate scents and chocolate candy is sure to be a hit on the 14th of February.
Romantic Chocolate Incense
Koukando's 'Memories of Scent' Collection Includes Chocolate
Trend Themes
1. Scented Gift Items - Companies could create more scented gift items for special occasions, especially Valentine's Day, to enhance the ambiance and give a unique experience to their customers.
2. Food-inspired Fragrances - Creating fragrances inspired by food items like chocolate, coffee, or oranges could attract customers that are looking for unique and unconventional scents.
3. Experiential Consumerism - Businesses could make their products more than just functional items and provide their customers with a sensory experience that adds to the value of the purchase.
Industry Implications
1. Perfume and Fragrance - Perfume and fragrance companies could incorporate food-inspired scents in their collection to attract customers looking for unique fragrances.
2. Home Decor and Furnishing - Home decor and furnishing stores could add scented candles and incense to their product line to offer a complete sensory experience to their customers.
3. Valentine's Day Gift Industry - Companies that make Valentine's Day gifts could create scented items like candles, incense, or potpourri to add an extra element of romance to their products.