'Magnises NOW' is a membership club app that functions as an extension of the Magnises "black card."
The app connects urban Millennials and gives them access to information about network events, restaurant openings, and other business and entertainment-minded activities. The recommendations are shared in real-time and personalized based on the needs of the user and the business' general understanding of the generation it targets. Members pay a $250 annual fee to be part of the club and as of now, it has been launched in NYC and DC.
This membership club app offers the exclusivity of a members-only club without the stuffiness and strict policies often associated with them. By catering to the Millennial lifestyle, Magnises is able to associate itself with both luxury and diversity.
City Concierge Apps
This Membership Club App Helps Millennials Enjoy City Events and Offerings
Trend Themes
1. Membership Club Apps - Membership club apps, like Magnises NOW, offer personalized and exclusive recommendations to millennials for entertainment and business activities in their city.
2. Real-time Personalization - Apps that provide real-time personalization can enhance users' experiences with tailored recommendations for events, restaurants, and other activities.
3. Targeted Business Understanding - Apps that demonstrate targeted understanding of a specific audience, like Magnises does for urban millennials, can foster loyalty and attract members.
Industry Implications
1. Hospitality - Hospitality industries can benefit from membership club apps by partnering with them to offer exclusive deals and events for members, increasing brand loyalty and exposure.
2. Marketing - Marketing industries can use membership club apps to better understand and target specific audiences with personalized recommendations and offers.
3. Technology - Technology industries can develop or improve real-time personalization algorithms and databases to enhance members' experiences and attract new users.