Consumers are invited to shape and contribute to Member’s Mark, the private brand offered exclusively at Sam’s Club, with Member’s Mark Community.
"Our approach goes beyond traditional focus groups and surveys, with true engagement that will shape the future of retail by creating more personalized experiences for our members." says Megan Crozier, chief merchant for Sam’s Club. Already, 50,000 actively participating consumers in the community are experiencing this new level of personalization and participation in the retail industry.
To better support shoppers during grilling season, Sam's Club identified avid grillers with a questionnaire and distributed 20 prototypes to members in the Dallas-Fort Worth Metro Area. Members tested the grills and their feedback led to feature adjustments to ensure the product aligned with their needs and preferences.