While most skincare brands create products for all skin types, MELÉ is a new brand that declares: "for 'all skin types' isn't our type." MELÉ makes nourishing, science-led skincare products that specifically consider the needs of melanin-rich skin.
Products from the brand are grouped into categories like Refresh, Enhance and Protect, and they include solutions for enhancing and protecting skin in the form of moisturizers, serums, creams and more. Notably, the EVEN Dark Spot Control Serum from MELÉ was recognized as one of the Best Beauty Products of 2020, according to O, The Oprah Magazine.
The new skincare brand came to life thanks to Black female Unilever executives—Esi Eggleston-Bracey, Unilever North America Beauty & Personal Care EVP and COO and Sarah Irby, Unilever North America Brand Director.
Science-Led WOC Skincare
MELE Was Specifically Created to Support Melanin-Rich Skin
Trend Themes
1. Science-led Skincare - Creating skincare products based on scientific research and formulations.
2. Niche Skincare for Melanin-rich Skin - Developing skincare products specifically tailored to the needs of melanin-rich skin.
3. Recognition and Validation From Influential Publications - Having products recognized and featured in respected beauty publications.
Industry Implications
1. Beauty and Personal Care - Opportunities to create specialized skincare products for different skin types and needs.
2. Cosmetics - Innovation in the development of skincare products for melanin-rich skin.
3. Retail - Creating curated collections of skincare products that cater to specific skin types and concerns.