A common argument is that the Internet often alienates us more than it brings us together, but 'Meetup Everywhere,' an online platform that aims to physically bring people together, is trying to change that.
The Meetup Everywhere website describes a meetup as "a real-world gathering of people interested in the same thing. They use the internet to get off the internet." As a branch of 'Meetup Groups,' the difference is that Meetup Everywhere is for organizations, movements and companies to create communities about them, rather than started by individuals.
Online Community Building
'Meetup Everywhere' Uses the Net to Get Together Offline
Trend Themes
1. Offline Communities - Online platforms that facilitate offline gatherings to build communities and strengthen relationships.
2. Hyperlocal Networking - Utilizing the internet to connect individuals and organizations in the same geographic area for networking and collaboration opportunities.
3. Branded Community Engagement - Organizations creating communities around their brand to foster engagement and brand loyalty among customers.
Industry Implications
1. Event Planning - Opportunities for event planners to leverage online platforms to create more engaging and memorable offline gatherings for clients.
2. Marketing and Advertising - Brands can utilize online community building to create more authentic and personalized connections with customers, leading to increased brand awareness and loyalty.
3. Non-profit Organizing - Non-profits can use online community building to connect with individuals and groups who share similar goals, leading to more effective networking and event planning opportunities.