With a name like the 'Heart Attack Simulator,' it's easy for one to assume that this medical simulator app from the British Heart Foundation is designed to elicit a physical response. However, the simulator takes an entirely different approach to raising awareness about the chronic disease.
When visiting the mobile-only site on a device, users are prompted to hold their phones to their chests. Instead of being put in the shoes of someone experiencing the symptoms of a heart attack, the simulator delivers a heartbreaking message. The message reveals the kind of bad news that is delivered to hundreds of people each day, reminding the public how important it is to donate to the foundation so that it can continue its research.
The unexpectedly emotional simulator delivers a hard-hitting message about the realities of the disease.
Heart Attack Simulators
The British Heart Foundation's Medical Simulator Sparks Emotional Pain
Trend Themes
1. Virtual Reality Empathy - Incorporate virtual reality technology for an immersive experience that creates a deeper understanding and heightened empathy for chronic diseases.
2. Emotional Branding - Use emotional branding techniques to create a deeper connection with target audiences and drive engagement on health campaigns and initiatives.
3. Mobile-first Awareness - Develop mobile applications optimized for user experience to drive awareness and engagement for health campaigns and initiatives.
Industry Implications
1. Healthtech - Incorporate innovative technology solutions to improve the management, diagnosis and treatment of chronic disease.
2. Nonprofit Organizations - Utilize emotional branding and mobile-first strategies to increase awareness, facilitate fundraising, and drive support for health initiatives.
3. Marketing and Advertising - Develop unique and engaging communication strategies to target and educate new audiences on critical health issues.