While there are a number of revolutionary VR applications in the works, one company is taking a unique approach by using the technology for mediation purposes. In short, traditional mindfulness may soon be accessible via a non-traditional medium.
The new project is part of a joint collaboration between health service provider 'Cigna' and retail concept store 'STORY.' The two companies teamed up to create the 'Cigna Virtual Relaxation Pod,' which uses VR technology for meditation purposes. The pod itself delivers a two-minute-long immersive experience that is based on guided meditation practices. Users don an Oculus Rift headset, which transports them to a simulated environment while they listen to the voice of expert meditation facilitators.
With meditation linked to the reduction of stress, the VR pods could serve as a valuable tool for helping consumers relax.
VR Relaxation Pods
This Company is Using VR Technology for Mediation Purposes
Trend Themes
1. VR Meditation - Opportunity to use VR technology for guided meditation practices
2. Mindfulness Tech - Emerging trend of using non-traditional mediums for mindfulness practices
3. Healthtech Collaboration - Collaboration between health service providers and retail concept stores to create innovative wellness solutions
Industry Implications
1. Virtual Reality - Opportunity for VR companies to develop meditation-specific applications
2. Wellness - Innovative products and services for stress reduction and relaxation
3. Retail - Integration of technology and wellness solutions in retail stores