Nature’s Fynd, a Chicago-based food startup specializing in plant-based products, has announced that it will be rolling out its new 'Meatless Original Breakfast Patties' at Whole Food Market locations across ten states.
The new plant-based sausage patties are made using the brand's signature 'Fy Protein,' which has origins linked to the microbes found in the thermal hot springs of Yellowstone National Park. Prior to the new launch, Nature’s Fynd's products were only being sold at a select few health-focused retailers, such as Berkley Bowl in Northern California and Fairway Markets in New York City.
"At Whole Foods Market, we are always looking for innovative and trending products to add to our shelves. With Nature’s Fynd, we have found a delicious breakfast option to add to our growing meat alternatives category that we believe our customers will love," said Parker Brody, Senior Global Category Merchant of Center Store at Whole Foods Market.
Vegan Breakfast Patties
Nature’s Fynd Launches Meatless Original Breakfast Patties at Whole Foods
Trend Themes
1. Plant-based Meat Alternatives - Nature's Fynd's launch of their vegan breakfast patties at Whole Foods reflects the increasing demand for plant-based meat alternatives among consumers and presents a disruptive innovation opportunity for companies to cater to this market.
2. Food Innovation - Nature's Fynd's use of an innovative protein source derived from microbes found in Yellowstone National Park illustrates the potential for food innovation to create new, sustainable sources of nutrition and opens doors for research and development in alternative food sources.
3. Expansion of Meat Alternative Product Holders - Nature's Fynd's expansion to Whole Foods allows them to increase their visibility across the country and provides an opportunity for other meat alternative product holders to expand to more mainstream retailers and capitalize on the growing trend towards plant-based foods.
Industry Implications
1. Food and Beverage - The launch of Nature's Fynd's vegan breakfast patties and success in selling their products at select retailers highlights the food and beverage industry's increasing focus on catering to the vegan and plant-based market with innovative and sustainable products.
2. Retail - Whole Foods' decision to stock Nature's Fynd's vegan breakfast patties and other meat alternatives reflects the growing demand for plant-based products among consumers and provides opportunities for other retailers to capitalize on this trend and offer a wider range of plant-based options.
3. Sustainability - Nature's Fynd's use of an innovative protein source derived from microbial fermentation and its successful expansion to Whole Foods and other retailers highlights the potential for sustainable and alternative food sources to address environmental concerns and create innovative and healthy food options.