This new Meatless Farm campaign is being run by the brand in the UK as part of its mission to boost consumer awareness around reduced emissions when it comes to shifting from meat to plant-based alternatives. The campaign consists of billboards with slogans including "Fry this, not that" and "Sizzle this, not that" as a cheeky way to encourage consumers to try out plant-based meat options. Each billboard also boasts the reduced CO2 emissions that come with opting for a Meatless Farm product over a meat alternative.
Head of Marketing Abigail Nelson-Ehoff spoke on the new Meatless Farm campaign saying, "Animal farming is responsible for considerably more CO2 emissions than plant-based foods and barbecue season is a peak time for meat consumption, but even meat-lovers in this survey recognised the value in opting for plant-based when they understood the huge difference this simple swap can make – and of course that they wouldn’t have to sacrifice on taste! By making simple switches to plant-based alternatives, like Meatless Farm, we can do our bit to protect the home we love – we can keep sizzling delicious sausages, without sizzling our planet."
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Trend Themes
1. Plant-based Advertising Strategies - Creative billboard campaigns by plant-based brands emphasize environmental benefits to attract meat consumers by highlighting reduced emissions.
2. Sustainability-focused Marketing - Marketing initiatives focusing on sustainability aim to educate the public on the positive environmental impacts of switching to plant-based alternatives.
3. Emission Awareness Campaigns - Campaigns that compare the CO2 emissions of plant-based foods versus meat products target increased consumer awareness and behavioral change.
Industry Implications
1. Plant-based Food Industry - Focused on creating and promoting plant-based alternatives, this industry seeks to reduce the environmental footprint of food consumption.
2. Environmental Marketing - This sector designs strategies highlighting the ecological benefits of products and services, aiming to influence consumer behavior towards more sustainable options.
3. Advertising and Public Relations - Specializing in crafting impactful messages, this industry utilizes creative campaigns to shift public perception and promote greener choices.