To prove that everyone has the potential to become a fan of the new plant-based Beyond Meat Nuggets on its menu, A&W Canada tested out this new product on a carnivorous plant.
The meatless nuggets were tested on a meat-hungry plant with the Beyond Bait Experiment, which aims to get meat lovers thinking differently about trying a totally meatless option.
Previously, the fast food chain set itself apart in Canada as the first quick service restaurant to launch the Beyond Meat Burger. With many fast food brands now launching more menu items to serve vegetarian and vegan consumers, the brand is emphasizing that flexitarians don't have to be left out, since the meatless options actually cater to all.
Meatless Nugget Commercials
A&W Fed Its New New Meat-Free Nuggets to Carnivorous Plants
Trend Themes
1. Plant-based Foods - The rise of plant-based foods is a disruptive innovation opportunity for food companies that are looking to expand their market to cater to vegetarian and vegan consumers.
2. Flexitarianism - The growth of flexitarianism is a disruptive innovation opportunity for food companies that are creating meat alternatives that appeal to both meat lovers and vegetarians/vegans.
3. Humorous Advertising Campaigns - The use of humorous advertising campaigns, such as A&W Canada's Beyond Bait Experiment, is a disruptive innovation opportunity for companies that want to create a memorable and effective marketing campaign that stands out from the crowd.
Industry Implications
1. Fast Food - As more fast food chains are launching vegetarian and vegan options, the fast food industry has a disruptive innovation opportunity to cater to the growing number of consumers who are looking for meatless alternatives.
2. Meat Alternatives - The meat alternatives industry is a disruptive innovation opportunity for companies that are creating new plant-based products to cater to the increasing demand from consumers who are looking for sustainable food options.
3. Advertising - The advertising industry has a disruptive innovation opportunity to create innovative and engaging campaigns that use humor and creativity to reach consumers and capture their attention.