Bumble is expanding from its dating-centric services and has recently rolled out a series of initiates that help women make more meaningful workplace connections. To promote its new offerings, Bumble created an exciting activation at SXSW that invited women to explore the in-person connections that can be facilitated through the app.
The brand's brightly lit, neon-clad space was stamped with empowering messages, like "Bee the CEO" and featured a series of rooms which enabled women to chat with one another. Taking on a speed dating-inspired model, guests of the space were invited to engage in quick but meaningful five minute conversations one-no-one, discussing topics like misogyny in the work place and improving networking skills.
Empowering Dating App Pop-Ups
Bumble Helped Women to Make Meaningful Workplace Connections at SXSW
Trend Themes
1. Empowering Workplace Connections - Opportunity to create platforms that facilitate meaningful connections in professional settings.
2. Expansion Beyond Dating - Opportunity to take an existing app or service and repurpose it to meet new needs and markets.
3. In-person Connection Activations - Opportunity to create interactive spaces and events that encourage face-to-face conversations and networking.
Industry Implications
1. Social Networking - Opportunity for social networking platforms to expand their offerings and cater to professional connections.
2. Event Planning - Opportunity for event planners to create innovative activations that encourage meaningful conversations.
3. Professional Development - Opportunity for professional development organizations to incorporate interactive networking activities into their programs.