The Pillsbury Mean Girls Toaster Strudel is a new limited-edition offering from the brand that will provide avid fans of the namesake film with a way to commemorate it. The newly branded breakfast food plays on the storyline from the film that claims character Gretchen Weiners' father was the inventor of Toaster Strudel and comes with pink icing to let consumers customize it to their liking. The product is being launched with The Most Fetch Toaster Strudel Icing sweepstakes that will see three grand prize winners getting a personalized video message from Lacey Chabert (who portrayed Gretchen Weiners) along with Mean Girls march and a year's worth of Toaster Strudel.
The Pillsbury Mean Girls Toaster Strudel was boasted by Senior Brand Experience Planner at General Mills Keavy O'Malley Keyes who said, "We’re thrilled to bring this limited-edition ‘Mean Girls’ product and sweepstakes to fans everywhere, especially for all the not-so-regular, but cool moms out there. For years, we’ve enjoyed seeing the art fans have made using Toaster Strudel icing and can’t wait to see the fun designs they come up with using our new ‘Mean Girls’-inspired pink icing."
Teen Film Breakfast Foods
The Pillsbury Mean Girls Toaster Strudel is Limited-Edition
Trend Themes
1. Movie-inspired Breakfast Foods - Opportunity for brands to create limited-edition breakfast foods that tie into popular movies or TV shows to attract avid fans and generate buzz.
2. Customization in Breakfast Foods - Opportunity for brands to offer options for consumers to customize their breakfast foods, such as icing or toppings, to increase personalization and appeal.
3. Celebrity-inspired Food Sweepstakes - Opportunity for brands to create sweepstakes that include personalized messages from celebrities to increase engagement and generate buzz for a new product.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can capitalize on the trend of movie-inspired breakfast foods and customization to attract new customers and generate buzz for their products.
2. Entertainment - Entertainment companies can partner with food and beverage brands to create co-branded limited-edition products that tie into popular movies or TV shows to increase engagement and generate buzz.
3. Marketing and Advertising - Marketing and advertising agencies can work with brands to create unique sweepstakes and marketing campaigns that include personalized messages from celebrities to increase engagement and generate buzz for a new product.