Insurance company ‘HomeInsurance.com’ came out in April with a sequential design infographic targeted at wealthier home owners asking them the question, "Is your McMansion killing you?"
With its hand-drawn feel, this ad looks as though it was created for a neat middle school project. With a top-bottom reading style, this McMansion critique features a combination of graphics, facts and minimal yet striking text raising awareness about how costly and inefficient McMansions can be.
‘Home Insurance’ also asks us to think about how having a more expensive house, more square footage and more TVs lead us to spend less time at home with our families. In a world where we rush from place to place, eat out constantly and sleep odd hours, what is the point of paying so much for McMansions if one is hardly ever home? And—most importantly—are we really any happier with more space?
Money-Wasting Mansion Infographics
Find Out If Happiness is Really Linked to Owning a Bigger Home
Trend Themes
1. Costly and Inefficient Mcmansions - Disruptive innovation opportunity: Develop sustainable and energy-efficient housing solutions that offer cost savings for homeowners.
2. Changing Perspectives on Homeownership - Disruptive innovation opportunity: Create alternative living concepts that prioritize quality of life and experiences over property size and material possessions.
3. Reevaluating Happiness and Fulfillment - Disruptive innovation opportunity: Design services and products that promote well-being and connection, challenging the belief that happiness is directly linked to the size of one's home.
Industry Implications
1. Real Estate - Disruptive innovation opportunity: Embrace sustainable and affordable housing options to meet changing consumer demands.
2. Architectural Design and Construction - Disruptive innovation opportunity: Integrate smart technologies and innovative materials to create efficient and adaptable living spaces.
3. Home Improvement and Decor - Disruptive innovation opportunity: Offer lifestyle solutions that prioritize functionality, sustainability, and personal well-being in smaller living spaces.