Leo Burnett partnered with DUCK and Kompost to create this highly-stylized spot for McDonald's.
'Suzi Van Zoom' is set in an illustrated universe of a child's vivid imagination; a stylized and magical world in which animals munch on Apple Dippers and enjoy lunch at McDonald’s. Suzi Van Zoom is the tale of a young girl and her bike, which she rides everywhere from the Zoo to Timbuktu. Suzi only ends her fantastical bike ride for a break at McDonald’s with her new animal friends. According to Kompost, "Suzi van Zoom changes gear from the lyricism of its predecessors into the hectic world of a scorching bicycle ride by Suzi."
Part of the Happy Tales series, Suzi Van Zoom invites the viewers to experience joy and the box it comes in at their nearest McDonald's.
Fantasy Zoo Foodvertising
McDonald's Suzi Van Zoom is a Story of a Girl Who Loves Happy Meals
Trend Themes
1. Illustrated Advertising - Opportunity for companies to create highly-stylized and imaginative ad campaigns that captivate audiences.
2. Narrative Storytelling - Opportunity to tell engaging stories through advertising that evoke emotions and connect with consumers.
3. Magical Branding - Opportunity for brands to create a magical and fantastical world around their products or services.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create innovative and visually appealing campaigns for their clients.
2. Fast Food - Opportunity for fast food chains to enhance their brand image and connect with younger audiences through imaginative advertising.
3. Entertainment - Opportunity for entertainment companies to create captivating and immersive ad experiences that align with their content.