The McDonald's Snapchat account is going to publicly kick off with a snap from basketball star LeBron James. The company has confirmed and it joined the quick capturing photo app last week without very much notice at all. It wasn't until McDonald's tweeted that people started to realize what they were doing.
Rick Wion is the director of social media for McDonald's and he said that the company is "excited to use Snapchat as a way to share the fun side of our brand with this highly engaged audience of millennials."
McDonald's sent out a teaser for the Snapchat account on Twitter on Friday and it got people's attention. I am curious to know what kinds of snap I would receive from the McDonald's Snapchat account.
Fast Food Launching Snaps
The McDonald's Snapchat Account Will Feature LeBron James
Trend Themes
1. Snapchat-based Advertising - Companies are using Snapchat to engage with millennials in a creative way, paving the way for Snapchat-based advertising opportunities.
2. Influencer Marketing on Snapchat - Snapchat is increasingly being used by brands to collaborate with influencers, creating disruptive innovation opportunities for influencer marketing on Snapchat.
3. Real-time Marketing on Snapchat - Snapchat's real-time nature is enabling companies to create engaging campaigns and offers for customers, creating opportunities for real-time marketing on Snapchat.
Industry Implications
1. Fast Food Industry - The fast food industry has an opportunity to engage with millennials and create new marketing strategies using Snapchat-based advertising.
2. Sports Industry - The sports industry can use Snapchat as a new platform to collaborate with influencers like LeBron James and create innovative marketing campaigns.
3. Social Media Industry - Companies in the social media industry can leverage Snapchat's real-time nature to create new marketing opportunities and capture the attention of the millennial audience.