The McDonald's McValue menu is headed to participating locations in the US in 2025 to provide customers with a number of high-value, low-cost options to pick up.
The menu aims to merge existing favorites like the $5 Meal Deal along with exclusive in-app offers alongside local food and drink deals. The menu will introduce the Buy One, Add One for $1 offer to encourage customers to purchase regular priced items and enjoy additional items at a competitive price point. The focal point of the entire menu appears to be customization to let customers enjoy a meal that is exactly how they want it.
President Joe Erlinger commented on the McDonald's McValue menu saying, "When it comes to value, we know there’s no one-size-fits-all. We’ve worked closely with our franchisees to create a new platform that will let our customers define value on their own terms. From deals on their personal go-to order to universal favorites like the $5 Meal Deal, we’re excited to give fans more ways to save every time they visit one of our restaurants."
High-Value Low-Cost QSR Menus
The McDonald's McValue Menu Will Arrive in 2025 with Many Options
Trend Themes
1. Customized Meal Deals - Offering personalized meal options empowers customers to tailor their dining experience to their preferences, enhancing satisfaction and loyalty.
2. In-app Exclusive Offers - Using digital platforms to deliver exclusive deals can drive app engagement and increase digital sales channels.
3. Price-conscious Promotions - Combining high-value items with affordable prices caters to budget-sensitive consumers, potentially expanding the customer base.
Industry Implications
1. Quick Service Restaurants - Innovative menu strategies in QSRs could attract a wider demographic by balancing cost and value without compromising on quality.
2. Mobile App Development - Enhancing mobile applications to offer special deals notifies consumers of exclusive deals, thus increasing app usage and retention.
3. Foodservice Marketing - Strategic marketing that highlights customization and value can differentiate brands in a competitive fast-food landscape.