Advertising agency TBWAFRANCE has created a humorous commercial to promote delicious sundaes from McDonald’s.
The setting is an interview process. Each young woman is extremely chic, however the well-dressed interviewer is horrified by each as they all have smudged lipstick. At the end of the interviews the woman goes to the waiting room, finds an open magazine with a picture of a sundae and licks her lips as well, suffering the same fate as the interviewees.
This commercial works well to market to a wide audience. First, anyone would see the sundae as the perfect summer cool down. More specifically, McDonald’s plays on the corporate woman, suggesting they should allow themselves to indulge in a yummy treat for all their hard work.
McDonald’s is such a huge corporation that the brand isn't even promoted until the logo is shown at the end. People could also associate the red lipstick with Ronald McDonald's red lips.
Smudged Lipstick Food Commercials
The McDonald’s Commercial Shows Women Tempted by Sundaes
Trend Themes
1. Humorous Food Commercials - There is an opportunity for brands to create humorous commercials that engage and entertain audiences while promoting their products.
2. Market to Corporate Women - Brands can target working women and promote indulgence in treats as a reward for their hard work and success.
3. Subtle Brand Promotion - By delaying the appearance of the brand logo until the end, there is potential for brands to create intrigue and suspense in their commercials.
Industry Implications
1. Advertising - In the advertising industry, there is an opportunity to develop creative and engaging campaigns that resonate with diverse audiences.
2. Fast Food - The fast food industry can explore new ways to market their products to different consumer segments, such as corporate women.
3. Cosmetics - Cosmetics brands can capitalize on the association between lipstick and indulgence, creating marketing campaigns that align with food trends.