Most fast food lovers agree that McDonald's has the best fries around the world -- and the fast food chain agrees. It has installed the McDonald's Fry Lights, a gigantic beaming replica of McDonald's fries, in downtown Chicago at North Clark and West Ontario streets. This massive light advertising goes hand-in-hand with the megabrand's 'Best Fries on the Planet' campaign.
The McDonald's Fry Lights were made with the help of Leo Burnett and, according to AdWeek, its incredible yellow beams of light are visible for three miles around. That means that people who get a hankering for fast food in the middle of night will know just where to go.
The clever advertising "billboard" will be lit from now until Dec. 8.
Incredible Fast Food Beacons
McDonald's Fry Lights Make a Statement About the World's Best Fries
Trend Themes
1. Gigantic Advertising Displays - The use of oversized and attention-grabbing advertising displays presents disruptive innovation opportunities in the advertising industry.
2. Light-based Branding - Incorporating light-based branding elements can create unique and memorable experiences, leading to disruptive innovation in marketing and promotion.
3. Location-based Food Advertising - Utilizing location-based advertising techniques, such as the McDonald's Fry Lights, can attract customers and drive footfall to specific food establishments, disrupting the fast food industry.
Industry Implications
1. Advertising - The giant McDonald's Fry Lights beacon represents a disruptive innovation opportunity for the advertising industry, allowing for unique and attention-grabbing display methods.
2. Marketing and Promotions - The use of light-based branding, as demonstrated by the McDonald's Fry Lights, opens up disruptive innovation opportunities in the marketing and promotions industry by creating immersive and engaging brand experiences.
3. Fast Food - Location-based food advertising, exemplified by the McDonald's Fry Lights, presents disruptive innovation opportunities within the fast food industry by attracting customers through novel advertising methods.