The McDonald’s McCrispy Ultimate Gaming Chair has been designed by the brand's UK office as a somewhat unexpected piece of furniture that promises to support gamers when playing for extended periods. The chair is constructed with a familiar, gaming chair-inspired form that's equipped with all the supports needed to offer ample comfort with daily use. The chair is also accented by wings adjacent to the armrests that offer dedicated spots for storing a McCrispy sandwich, a side of fries and dipping sauces.
The McDonald’s McCrispy Ultimate Gaming Chair is branded with the namesake sandwich across the backrest and a towel for wipe downs between gameplay. The chair is upholstered with stain-proof leather to ensure it's suitable to eat around.
QSR-Themed Gaming Chairs
This McCrispy Ultimate Gaming Chair Offers Dedicated Spots for Foods
Trend Themes
1. Qsr-themed Furniture - There is an opportunity for quick service restaurants to explore branded furniture and accessories to expand their brand presence beyond traditional retail spaces.
2. Gaming Chairs with Food Storage - The integration of food storage into gaming chairs presents an innovative option to enhance the gaming experience for players while providing convenience and comfort.
3. Branded Gaming Accessories - Brands can leverage the popularity of gaming as a marketing opportunity by creating branded gaming accessories, providing a new avenue to connect with customers beyond conventional marketing tactics.
Industry Implications
1. Fast Food - Fast food chains can innovate by exploring new avenues to enhance brand visibility and customer engagement by introducing branded furniture and accessories such as gaming chairs with food storage.
2. Furniture - Furniture manufacturers can develop gaming chairs with built-in food storage units, meeting the needs of gamers seeking comfort, convenience, and functionality while playing.
3. Gaming Accessories - Gaming accessory makers have an opportunity to create branded gaming accessories, such as fast-food chain themed chairs with food storage to engage with customers in a new and innovative way.