As fast food chains continue to become the go-to breakfast spot for busy consumers on the go, McDonald's has begun offering Chicken McGriddles and McChicken Biscuits in select markets. Though certainly not a light breakfast option, these new sandwiches offer the perfect blend of sweet and savory ingredients.
Launched at select stores as part of the chain's All-Day Breakfast menu, McDonald's Chicken McGriddles combine two maple-flavored griddle cakes with a seasoned McChicken patty. In contrast, the McChicken Biscuits take a warm split biscuit and stuff it with a savory McChicken patty.
Unfortunately, both the availability and the price of these two new items tend to vary from store to store, with some locations selling the sandwiches for as little as $1 apiece.
Fried Chicken Breakfast Sandwiches
McDonald’s Now Offers Chicken McGriddles and McChicken Biscuits
Trend Themes
1. Chicken Breakfast Sandwiches - Chicken breakfast sandwiches are gaining popularity as fast food chains expand their breakfast menus.
2. Sweet and Savory Combos - Consumer demand for sweet and savory flavor combinations is driving the creation of innovative breakfast menu items.
3. Customizable Breakfast Options - Fast food chains are offering customizable breakfast sandwiches to cater to individual preferences and dietary restrictions.
Industry Implications
1. Fast Food - Fast food chains like McDonald's are introducing chicken breakfast sandwiches to increase their breakfast sales and attract more customers.
2. Food and Beverage - The popularity of chicken breakfast sandwiches presents opportunities for food and beverage companies to develop and market new breakfast products.
3. Restaurant and Hospitality - Restaurants and hospitality businesses can benefit from the trend of sweet and savory combo breakfast sandwiches by incorporating similar concepts into their menus.