Hellmann’s has introduced its 'Mayotivations Campaign,' featuring Will Levis, a quarterback for the Tennessee Titans as part of an ongoing collaboration—representing Levis' first television advertisement with Hellmann’s to showcase his distinctive style and appreciation for mayonnaise.
The campaign creatively combines elements of football with culinary themes that revolve around mayonnaise, demonstrating how Hellmann’s can enhance game-day dishes; designed to highlight the brand’s versatility and appeal in a lighthearted manner.
Featuring a "series of 15-second advertisements, the campaign presents Levis delivering motivational messages that play on both food and football terminology set against a backdrop of scenes inspired by 1980s films," with phrases such as "Mayo dip be creamy and your quarterback…dreamy."
This TV campaign will launch on FOX and CBS in early September.
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
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