The Maynards Bassetts Beetlejuice Beetlejuice range is a new line of candies for fans of the namesake comedic horror film franchise to pick up in anticipation of the latest upcoming installment. The limited-edition products include the Maynards Bassetts Liquorice Mix and the Maynards Bassetts Spooky Gums, which each boast a black, purple and green branding aesthetic in homage to the Beetlejuice character himself. The candies are launching in the UK with a special on-pack promotion that will provide consumers with the chance to win the Spooky Trip grand prize or one of more than 1,000 additional prizes.
Senior Brand Manager for Maynards Bassetts at Mondelēz International Amy Lawson spoke on the Maynards Bassetts Beetlejuice Beetlejuice range saying, "We are so excited to launch this partnership with the much-anticipated, Beetlejuice Beetlejuice movie. With an all-star cast, the collaboration with this iconic return will appeal to fans of the original movie by tapping into those moments of nostalgia that link with our iconic sweet brand."
Comedic Horror Candy Collections
Maynards Bassetts Beetlejuice Beetlejuice Range Arrives Soon
Trend Themes
1. Nostalgic-themed Treats - Brands are creating candy collections that evoke nostalgia by partnering with popular retro film franchises.
2. Interactive Packaging - Special promotions and contests on packaging are enhancing consumer engagement and adding value to limited-edition products.
3. Branded Collaborations - Collaborations between confectionery brands and movie franchises are drawing fans with limited-edition thematic products.
Industry Implications
1. Confectionery - The confectionery industry is embracing nostalgic themes through partnerships with iconic film franchises, creating unique product lines.
2. Film and Entertainment - Movie franchises are extending their reach by collaborating with food and beverage brands to offer branded consumable products.
3. Marketing and Promotions - Promotional activities on product packaging are becoming more elaborate, driving consumer interaction and brand loyalty.