Pharrell Williams is the latest collaborator to join Moncler with the latest new Maya 70 jacket design to join its roster. It is notably made from rubber materials updating the Maya silhouette in time for its milestone anniversary, which featured a range of collaborations alongside names such as Palm Angels, Thom Browne, and more.
This latest iteration has a tonal monogram print and highlights the fabric above all else. It uses black rubber materials to construct the jacket and to showcase the look through a visual shoot, the two tapped Tobe Nwigwe to model the piece. He is described by Pharrell as the only person who can "rock a rubber jacket and make it look even better."
Luxurious Latex Puffer Jackets
Pharrell Designs a New Collaborative Maya 70 Jacket with Moncler
Trend Themes
1. Rubber Fashion - The use of rubber and other alternative materials in high-end fashion adds a unique twist to traditional designs.
2. Collaborative Outerwear - Design collaborations between luxury and streetwear brands give customers access to unique and statement-making pieces.
3. Monogram Mania - Tonal monogram prints are becoming a popular way for luxury brands to incorporate branding into their designs.
Industry Implications
1. Fashion Industry - Opportunities exist for luxury fashion brands to explore new materials and expand their collaborations in order to stay ahead of the competition.
2. Streetwear Industry - Collaborating with luxury brands can give streetwear companies an opportunity to showcase their designs to a wider audience.
3. Rubber Manufacturing Industry - The use of rubber materials in high-end fashion can create new opportunities for rubber manufacturers to expand their product lines beyond practical applications.