Chick N Max is serving up comfort food in bowl form with the debut of its new Homestyle Chicken Bowl.
Wichita, Kansas-based Chick N Max is best known for serving up "The Better Chicken Sandwich," but now you can enjoy the chain's signature offering in a whole new way. Max’s Homestyle Chicken Bowl is a limited-time offering that pairs creamy mashed potatoes with sweet corn, fried popcorn chicken, gravy, and shredded cheese. The new bowl is also available in a smoked chicken option. As Max Sheets, CEO of Chick N Max, said in a recent press release, "We know our guests are adventurous eaters who constantly seek out fresh new options to liven up mealtime, and we can’t wait for them to get their hands on this new creation."
Mashed Potato Chicken Bowls
Chick N Max Just Unveiled Max’s Homestyle Chicken Bowl
Trend Themes
1. Comfort-food Bowls - The rise of comfort-food bowls like Chick N Max's Homestyle Chicken Bowl melds meal familiarity with convenience, appealing to modern diners seeking comforting yet novel options.
2. Customizable Quick-service Meals - Customizable quick-service meals are exemplified by Chick N Max's new offering that allows for smoked or fried chicken, providing personalized dining experiences in fast-paced settings.
3. Elevated Fast Food - Elevated fast food trends are pushing chains to innovate with homestyle flavors and diverse textures, as seen in Chick N Max's blend of mashed potatoes, popcorn chicken, and gravy.
Industry Implications
1. Quick-service Restaurants - Quick-service restaurants are embracing comfort-food innovations to captivate a market eager for both speed and quality.
2. Food and Beverage - The food and beverage industry is leaning into elevated homestyle offerings to attract consumers with a preference for hearty, nostalgic meals.
3. Casual Dining - Casual dining is evolving with more gourmet-inspired yet accessible dishes, such as the creative new bowls being introduced by chains like Chick N Max.