Canadian brand Consonant Skincare recently launched a Maximum Glycolic Meta Serum—true to its name, the serum contains maximum allowable concentration of glycolic acid in an over-the-counter product in Canada.
Glycolic acid is often touted as a miracle product for the skin, as it is the type of alpha hydroxy acid (AHA) with the smallest molecule and the greatest penetration. Glycolic acid is useful for exfoliating the skin to remove skin that is dry, coarse or dead. As such, Consonant's new serum is ideal for those seeking smoother, brighter and firmer-looking skin. Although the word "acid" deters some consumers, an independent clinical study of the high-performance serum revealed that no participant experienced burning or redness as a result of use.
As well as boasting 10% glycolic acid, the Maximum Glycolic Meta Serum also features four all-natural botanical extracts: pennywort, poria mushroom, hibiscus and the common reed.
Rejuvenating Glycolic Serums
The Maximum Glycolic Meta Serum Boasts 10% Glycolic Acid
Trend Themes
1. Maximum Glycolic Meta Serums - The trend is to create skincare products with the maximum allowable concentration of glycolic acid for optimum performance.
2. All-natural Botanical Extracts - The trend is to incorporate all-natural botanical extracts in skincare products to enhance the effectiveness of the formula.
3. Alpha Hydroxy Acid (AHA) Products - The trend is to develop more AHA-based skincare products as consumer preferences shift towards chemical exfoliants.
Industry Implications
1. Skincare - There is an opportunity to disrupt the skincare industry by developing high-performance products that contain the maximum allowable concentration of glycolic acid and all-natural botanical extracts.
2. Beauty - There is an opportunity in the beauty industry to educate consumers on the benefits of AHA-based products and build brand loyalty by incorporating all-natural botanical extracts in the formula.
3. Cosmetics - There is an opportunity in the cosmetics industry to create a line of glycolic acid-based products that cater to all skin types and tones.