Material is an AAPI-founded kitchenware brand famous amongst celebrities such as Bobby Berk and Oprah Winfrey. The business has designed miniature replicas of its best-selling gadgets for a younger audience. Despite having a reputation for offering durable knives and high-end cookware for adults, Material has embraced vibrant, bold colors and childproof materials for the kids' collection.
The set is entirely BPA-free and dishwasher safe, including a smaller silicone spatula and an air whisk. Additionally, Material developed the Cook Deck, a graphic card game designed by Joshua David Stein, a children's book author and food critic, and illustrator Erin Jang.
"In an age of immediacy and intangibility, [kids] are drawn to the physicality and patience required in the kitchen," commented Material's cofounder, Eunice Byun.
The kid’s collection from Material is available online at the brand’s website.
Kids Cookware Collections
Material Launches its Famous Cooking Utensils in a Kid-Friendly Format
Trend Themes
1. Kid-friendly Kitchenware - The popularity of Material's kid-friendly cooking utensils suggests a growing trend for kitchenware designed specifically for young aspiring chefs.
2. Cooking Games for Kids - Material's Cook Deck card game showcases a trend for incorporating educational and entertaining cooking-related content into kids' playtime.
3. High-end Brand Expansion - Material's expansion into kid-friendly cookware highlights a trend for high-end brands to broaden their target audience through product diversification.
Industry Implications
1. Kitchenware Manufacturing - Manufacturers in the kitchenware industry are encouraged to explore designing cookware and utensils specifically aimed at engaging children in cooking and baking.
2. Toy and Game Manufacturing - Companies in the toy and game industry may consider developing products that incorporate cooking and food education into playtime activities for children.
3. Celebrity-endorsed Brands - The success of Material's brand, endorsed by celebrities such as Bobby Berk and Oprah Winfrey, suggests potential for similar high-end and celebrity-endorsed brands to diversify their product offerings.