There are many people with some strange hobbies and addictions as TV Networks like TLC shows, yet the Matcho Suba AW11 campaign may just center around the strangest one of all. This lookbook centers around a collection of fashionable models in place of flowers, stamps or even stickers.
Shot by Australian fashion photographer Peter Coulson, the Matcho Suba AW11 campaign grants an omnipresent perspective to its audience through the use of overhead shots and the impression of a regular-sized book. Thanks to the strategic placement of black tape, each model strikes fierce poses while still looking helpless against her constraints and giant captor.
The Matcho Suba AW11 campaign is refreshingly original, although it does borrow some elements from creative minds such as David LaChapelle.
Model-Collecting Photography
The Matcho Suba AW11 Campaign is Creatively Omnipresent
Trend Themes
1. Model-collecting Photography - The trend of using models as unconventional objects in fashion campaigns presents an opportunity for disruptive innovation in the advertising and fashion industries.
2. Omnipresent Perspective - The trend of using overhead shots and creating the impression of a regular-sized book in fashion photography opens up opportunities for disruptive innovation in the photography and publishing industries.
3. Strategic Tape Placement - The trend of using black tape to create visual constraints and captivate the audience in fashion campaigns offers potential for disruptive innovation in the art and design industries.
Industry Implications
1. Fashion Advertising - The fashion industry could benefit from the disruptive innovation of using models as unconventional objects in advertising campaigns, creating unique and attention-grabbing visuals.
2. Photography - Incorporating overhead shots and the impression of a regular-sized book in photography can disrupt the way images are captured and presented, offering new perspectives and storytelling techniques.
3. Art and Design - The use of strategic tape placement in art and design can disrupt traditional boundaries and create visually captivating experiences, pushing the boundaries of creativity and expression.