For its first-ever merchandise drop, Olive Garden released a set of matching pajamas for the whole family so that everyone can be perfectly coordinated and clear on their shared love of breadsticks. The themed matching holiday pajama sets are dropping online in early December and the designs show off Olive Garden's most iconic offerings, including soup, salad, after-dinner mints and of course, breadsticks.
The designs with an all-over print and a cozy hood can be found in a range of sizes for the whole family, including ones for kids and adults alike. Quantities are limited and they will only be available on a first-come, first-serve basis so families that want to sport a matching pajama set this season will want to act fast.
Breadstick Appreciation Pajamas
Olive Garden's Matching Pajamas Express a Love of Breadsticks
Trend Themes
1. Themed Food Apparel - Opportunity for restaurants to expand their brand presence by selling themed apparel related to their most iconic menu items.
2. Family Matching Apparel - Opportunity for retailers to tap into the growing trend of family matching apparel, creating holiday sets for all members of the family.
3. Limited Edition Merchandise Drops - Opportunity for brands to create buzz and excitement with limited edition merchandise drops like Olive Garden's Breadstick Appreciation Pajamas.
Industry Implications
1. Casual Dining Restaurants - Casual dining restaurants can explore the potential for expanding their brand presence by creating themed merchandise related to their menu items, like Olive Garden did with their Breadstick Appreciation Pajama set.
2. Retail - Retailers have the opportunity to tap into the trend of family matching apparel by creating holiday sets for all members of the family, capitalizing on the trend of Instagram-worthy family holiday photos.
3. Branding and Marketing Agencies - Branding and marketing agencies can innovate new ways to create buzz and excitement for brands by producing limited edition merchandise drops, like Olive Garden's Breadstick Appreciation Pajamas, to generate social media buzz and brand interaction.