The newest creation from master eyewear makers Masunaga was specifically created with video game gamers in mind. To keep the gamers' eyes from hurting after staring at the screen nonstop for seven hours, they created a pair of glasses that will automatically fog up if you do not blink every five seconds.
I don't know what type of technology is behind that, but it's a pretty sweet invention nevertheless.
Implications - Video games have become a powerful cultural force with a large demographic comprised primarily of young males. The size of the demographic signifies that there exists lots of opportunities for niche retail purchases. Companies should consider identifying subsets within the large demographic and create secondary products and services that will be of additional benefit to them.
Glasses for Gamers
Masunaga Glasses Make You Blink Every Five Seconds
Trend Themes
1. Niche Retail Gaming Products - Companies can identify subsets within the large gamer demographic and create secondary products and services that cater to their specific needs.
2. Eye Care Technology - The development of innovative eyewear technologies to improve eye comfort during extended screen time can disrupt the eyewear industry.
3. User Experience Enhancement - Creating products that enhance the overall gaming experience, such as glasses that prevent eye strain, can be a lucrative opportunity for businesses.
Industry Implications
1. Gaming Retail - The gaming industry can explore the lucrative market of niche retail gaming products to cater to specific gamer needs.
2. Eyewear - Eyewear brands can invest in the development of eye care technologies to disrupt the industry and attract customers concerned about eye strain.
3. Consumer Electronics - Companies in the consumer electronics industry can focus on user experience enhancement to create innovative products that improve the gaming experience.