Skull-Branded Specs

These Noir Eyes Sunglasses by Mastermind JAPAN Ensures Others Know Their Brand

These Noir Eyes Sunglasses by Mastermind JAPAN are definitely a pair of shades to keep in mind if you're looking to sport the geek-chic look.

The NOIR Eyes and Mastermind JAPAN collaboration has resulted in these sunglasses as a part of their Fall/Winter 2010 collection. With each featuring black frames with skull logos, the interesting skull branding can also be seen on the lenses of these badass shades.

Implications - The importance of logos to brands and consumerism is undeniable. An icon attached to a given product represents quality, history and familiarity that attracts consumers to the product, regardless of whether or not the product itself is of interest to them.
Trend Themes
1. Skull-logo Emphasis - Emphasizing brand logos through unconventional designs.
2. Geek-chic Style - Reviving the geeky look with a trendy twist.
3. Collaborative Cross-pollination - Collaboration among brands with different design aesthetics.
Industry Implications
1. Fashion - Incorporating designs that emphasize brand logos in clothing and accessories.
2. Eyewear - Creating unconventional designs in sunglasses and eyewear.
3. Marketing and Advertising - Developing branding strategies that emphasize unique logo designs.

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