With an innovative bean-to-bar philosophy, Mast Brothers chocolate bars have gained a niche following. Despite the growing popularity of the luxury chocolatier, the brand has decided to embark on a new venture called the 'Mast Brothers Chocolate Club' -- a quarterly chocolate bar subscription service that provides 12 medium chocolate bars varying in flavor.
The subscription also comes with a seasonal large chocolate bar, and a list of special privileges including discounts, factory tours, new products and events invitations. Whether you have a sweet tooth or not, this unique service is a must-have for art and design lovers as well. The new subscription launching in February 2016 coincides with the brand's recently unveiled collection, which pairs new flavors with stunning graphics, abstract designs and an overall contemporary visual aesthetic.
Chocolate Bar Clubs
The Mast Brothers Chocolate Bar Subscription Service Boasts Vibrant Packaging
Trend Themes
1. Bean-to-bar Philosophy - Innovating the traditional chocolate-making process by focusing on the origins of cocoa beans and flavor profiles can disrupt the chocolate industry through unique and personalized offerings.
2. Subscription-based Services - Providing personalized and curated chocolate experiences through subscription-based services can disrupt traditional retail models and increase customer loyalty.
3. Creative Packaging - Innovative and aesthetically pleasing packaging designs can disrupt traditional packaging methods and enhance brand recognition and appeal.
Industry Implications
1. Chocolate Industry - Innovating the traditional chocolate-making process, exploring unique flavor combinations, and utilizing subscription-based models can disrupt and enhance the profitability of the chocolate industry.
2. Subscription-based Retail - Creating personalized and curated experiences through subscription-based retail models can disrupt traditional retail models and increase customer loyalty for various industries.
3. Packaging Industry - Innovative and aesthetically pleasing packaging designs can disrupt traditional packaging methods and enhance brand recognition and appeal for various consumer goods industries.