If a successful campaign can speak volumes about the brand and its market, then the Massimo Dutti ‘Made To Order’ campaign must be successful. It maintains its strong and fierce image of a Massimo Dutti man that drives home the theme of originality.
The ‘Made To Order’ campaign is enforced with a video by Hunter & Gatti that screams intense manliness. The photos feature Bill Gentle rocking a vintage look comprised of blazers, shoulder pads and a flannel suit.
The video emphasizes the masculine identity and the importance of defining oneself. This is a very powerful idea reinforced throughout this campaign. Thus, Massimo Dutti is a strong force to reckon with and its campaign is sure to take the fashion world by storm.
Fiercely Hunky Campaigns
The Massimo Dutti ‘Made To Order' Video is Intense
Trend Themes
1. Massimo Dutti Made to Order Campaign - Disruptive innovation opportunity: Creating personalized made-to-order clothing campaigns that emphasize individuality and originality.
2. Intense Manliness in Fashion Campaigns - Disruptive innovation opportunity: Developing fashion campaigns that celebrate and capitalize on the increasing demand for masculinity and strong male identities.
3. Vintage-inspired Fashion Trends - Disruptive innovation opportunity: Exploring the growing market for vintage-inspired fashion by incorporating elements such as blazers, shoulder pads, and flannel suits into modern designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Leveraging personalized made-to-order clothing campaigns to revolutionize the fashion industry and meet the demand for individualized fashion.
2. Marketing and Advertising - Disruptive innovation opportunity: Capitalizing on the trend of intense manliness in fashion campaigns to create innovative marketing strategies that resonate with male consumers.
3. Retail - Disruptive innovation opportunity: Tapping into the popularity of vintage-inspired fashion by curating and offering a unique selection of vintage-inspired clothing and accessories in retail stores.