Sadly, color-treated hair can be damaged fairly quickly, which calls for using special shampoos, conditioners and other treatments like Kerastase Blond Absolu Masque Ultra Violet treatment for those with lightened, highlighted cool blonde hair. The nourishing purple hair mask simultaneously neutralizes brassy and yellow tones, hydrates with hyaluronic acid and edelweiss flower and protects hair from oxidation and pollution particles. While the hair mask boasts a bold violet tint, it is a non-staining treatment that can be used weekly or as needed to adjust the tone of bleached, faux-blonde hair.
The popularity of hyaluronic acid skincare is trickling over into the world of haircare, especially as consumers recognize that this is a powerful and effective ingredient that they are already familiar with.
Hydrating Faux-Blonde Haircare
Kerastase's 'Blond Absolu Masque Ultra Violet' Has Hyaluronic Acid
Trend Themes
1. Hyaluronic Acid Haircare - The use of hyaluronic acid in haircare products is becoming popular due to its hydrating and nourishing properties.
2. Blond Hair Color Maintenance - There is a growing demand for specialized haircare products that help maintain and adjust the tone of lightened and highlighted blonde hair.
3. Pollution-protective Haircare - Consumers are seeking haircare products that can protect their hair from oxidation and pollution particles in order to maintain healthy and vibrant hair color.
Industry Implications
1. Skincare - Skincare brands can capitalize on the popularity of hyaluronic acid by introducing haircare products that incorporate this ingredient.
2. Haircare - Haircare companies can develop specialized products for maintaining and adjusting the tone of lightened and highlighted blonde hair, catering to the growing demand in the market.
3. Environmental Protection - Companies in the environmental protection industry can explore opportunities to create pollution-protective haircare products that help consumers maintain healthy and vibrant hair color in an increasingly polluted world.