Mason Garments, a luxury footwear label founded by Rendi Aditia, has unveiled its Spring/Summer 2022 collection, which the brand showcased through a unique conceptual campaign dubbed 'Rain Dance.'
The new campaign aimed to promote positivity and self-enlightenment by depicting a series of individuals energetically dancing despite being drenched in rain. Aditia described the message inherent to the new collection and campaign as follows: "turn tragedy into triumph by moving to the waves of life."
The collection itself serves to introduce an all-new sneaker silhouette dubbed the Bari. The new model features a multi-paneled upper made from nubuck and Italian leather. In addition, the sneaker features several athletic elements including a perforated toe-box, padded side panels, and built-in mesh lining.
The entire Mason Garments SS22 collection is now available on the label's website.
Rain Dance Sneaker Campaigns
Mason Garments Unveils SS22 Collection and 'Rain Dance' Campaign
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