Arjowiggins' Second Skin competition has sparked a series of creative and wonderful mask designs.
Arjowiggins is a leading manufacturer of creative and technical paper. The competition involves people using its product to make their best mask designs. What has come from the challenge as a result is some fantastic artwork that demonstrates amateur creativity. It will certainly be difficult to pick a single winner.
This competition is part of a brilliant marketing campaign that essentially gets customers to purchase its product and use it to make shining examples of how wonderful the product actually is. It is a genius way to connect with customers and promote a product. Not only does it involve the competitors, but it also shows potential clients how fantastic their product is.
Artistically Charged Creative Contests
Arjowiggins' Competition Inspired Incredible Mask Designs
Trend Themes
1. Creative Paper Design - There is an opportunity for paper manufacturers to organize creative contests to showcase their products and highlight customer creativity.
2. Artistic Engagement Campaigns - Companies can create innovative campaigns that involve customers and promote their products in a unique way, like Arjowiggins’ Second Skin competition.
3. Amateur Creativity Trend - The popularity of amateur creativity can be seen in the participation and results of Arjowiggins’ mask design competition, presenting opportunities to tap into this trend.
Industry Implications
1. Paper Manufacturing - Paper manufacturers can organize creative contests to showcase their products and engage potential customers.
2. Marketing and Advertising - Creative engagement campaigns, such as Arjowiggins’ Second Skin competition, can be used by other industries to showcase their products and connect with customers.
3. Artistic and Creative Industries - Industries centered around creativity can tap into the trend of amateur creativity and promote their products and services through similar contests and campaigns.