Hong Kong-based streetwear brand Ground Zero is dedicated to reinterpreting the overtly expressed style of the "ordinary [fashion] wardrobe" and bridging the gap between what is collectively considered as masculine and feminine design. The Fall/Winter 2018, dubbed 'untitled ( ) individual," is the destabilization of contemporary beliefs and it is maintaining a steady course towards liberation with "compounds of sportswear, normcore graphics and unique styling quirks."
'untitled ( ) individual' is purposefully left ambiguous, in order for each person to built a narrative about contemporary street fashion that is comfortable. The separation between masculine and feminine design is thoughtfully breached by the introduction of contrasting elements— boxy and tailored cuts, motorcycle jackets and tight-fitting dresses, laced thigh-high stockings and rolled-up nylon overalls.
The Ground Zero Fall/Winter 2018 presentation is truly unisex.
Boxy Equivocal Streetwear
Ground Zero is Blurring Lines Between Masculine and Feminine Design
Trend Themes
1. Gender-fluid Streetwear - Opportunities for reimagining traditional clothing styles and breaking down gender barriers.
2. Normcore Graphics - Innovative techniques of incorporating graphic design to streetwear fashion.
3. Unique Styling Quirks - Opportunities for adding unique details to traditional clothing styles to create a distinct brand identity.
Industry Implications
1. Fashion - Opportunities for fashion brands to innovate and create new markets by breaking down gender barriers.
2. Graphic Design - A potential sector for collaboration and innovation between streetwear and graphic design.
3. Retail - New opportunities for retailers to challenge traditional gendered clothing sections and expand into gender-neutral spaces.