At its Fall/Winter 2020 ready-to-wear show, Gucci sent models down the runway with dark makeup streaking down their cheeks, offering the first look at Gucci Beauty's new Mascara L’Obscur. The buildable mascara was created to have a formula that's resistant to smudging and flaking, and it is paired with a brush applicator that can be used in different ways to achieve different results.
The Mascara L’Obscur can be held horizontally or vertically to create both "classic" and "bold" looks. Thanks to the brush's fine bristles and the product's creamy formula, Mascara L’Obscur. can be layered to create as much long-lasting definition, length and curl as desired. The ultra-rich mascara is available in a classic black color and comes in the brand's signature elegant packaging.
Multi-Directional Mascaras
Gucci's Mascara L'Obscure Can Be Used Horizontally or Vertically
Trend Themes
1. Multi-directional Mascaras - Opportunity for innovative mascaras that offer versatile application methods for different makeup looks.
2. Smudge-resistant Formulas - Potential for cosmetics companies to develop mascaras with formulas that resist smudging and flaking.
3. Customizable Mascara Results - Opportunity to create mascaras that allow users to layer the product for desired levels of definition, length, and curl.
Industry Implications
1. Cosmetics - Disruptive innovation potential in the cosmetics industry to create multi-directional mascaras and smudge-resistant formulas.
2. Fashion - Opportunity for fashion brands to collaborate with cosmetics companies to incorporate innovative mascaras in runway shows and campaigns.
3. Packaging - Trends in multi-directional mascaras create opportunities for packaging companies to design elegant and functional mascara packaging.