It's easy to love Mary-Louise Parker if you are already an avid watcher of the show 'Weeds,' but Esquire Magazine has made it even easier to love the actress regardless by having her grace the pages in a spread where she wears nothing but sexy underwear.
The shoot shows Parker as a sexy little housewife baking a pie in lingerie. Chauvinistic or not, this feature will sure to be flying of the shelves.
Implications - While most brands and companies (not to mention people) have rightly accepted gender equality as a lifestyle and correct way of thinking, some products like to poke fun at the idea. Humor is an excellent tactic for garnering attention. While genuinely perpetuating female stereotypes and advocating against equality is seen in a largely negative light, addressing the idea in a lighthearted and obviously humorous manner is sure to attract the attention of many consumers.
Susie Homemaker Shoots
Mary-Louise Parker Poses in her Underwear For Esquire Magazine
Trend Themes
1. Gender Equality in Advertising - Explore disruptive innovation opportunities by addressing gender equality in a lighthearted and humorous manner.
2. Using Humor in Marketing - Discover disruptive innovation opportunities by using humor as a tactic to garner attention in advertising.
3. Challenging Stereotypes in Advertising - Identify disruptive innovation opportunities by addressing and challenging stereotypes in advertising campaigns.
Industry Implications
1. Fashion and Lingerie - Find disruptive innovation opportunities by promoting gender equality and challenging stereotypes in the fashion and lingerie industry.
2. Media and Entertainment - Exploit disruptive innovation opportunities by using humor and addressing gender equality in advertisements within the media and entertainment industry.
3. Marketing and Advertising - Unearth disruptive innovation opportunities by employing humor and challenging stereotypes in marketing and advertising campaigns.