In partnership with Adidas, Mary Katrantzou recently released the Mary Katrantzou x Adidas Originals collection.
Collaborating for the second time, Katrantzou and Adidas offer a collection that is fashionable as well as functional. The British designer is known for her heavy use of wild prints and decorative aesthetic, which she uses on every piece within this collection. Though these pieces are tennis-inspired, such items as platform pool slides and raver-ready bomber jackets look better off the court. While the first Mary Katrantzou x Adidas Originals collection offered bright hues and an array of prints, this collection features
kaleidoscopic digital prints branded across mesh tops, boyfriend tees, pleated skirts and a few trainers.
This collection is perfect for the sports fan that dares to look good while going the distance.
Psychedelic Co-Branded Couture
The Mary Katrantzou x Adidas Originals Line Features Wild Style
Trend Themes
1. Co-branded Fashion - Collaborations between fashion designers and sports brands present disruptive innovation opportunities for creating unique and stylish athletic wear.
2. Wild Prints - The use of bold and eye-catching prints in fashion collections opens up disruptive innovation opportunities for distinct and memorable designs.
3. Functional Fashion - The combination of fashion and functionality in clothing collections provides disruptive innovation opportunities for creating versatile and high-performance apparel.
Industry Implications
1. Fashion Design - The fashion design industry can leverage co-branded collaborations to create innovative and fashionable sportswear collections.
2. Sports Apparel - The sports apparel industry can tap into the trend of wild prints to offer unique and visually appealing athletic clothing options.
3. Athletic Footwear - The athletic footwear industry can explore the combination of fashion and function to develop stylish and performance-driven shoes.