Martini has collaborated with Polish ad agency Ars Thanea, Warsaw on an artistic ad campaign that shows Martini Asti bottles in the arms of elements.
Illustrator Peter Jaworowski worked on four exquisite prints that depict a Martini bottle being embraced by the four elements: Air, Earth, Fire and Water.
Peter Jaworowski is also the creative/art director behind these beautiful 2008 ads that were created in collaboration with XRS.
Implications - Society has become so saturated with advertising that infiltrates several different mediums. This abundance of ads has gradually made consumers desensitized to their images and graphics, and they now require more to be affected. Advertisements that contain extravagant or humorous graphics and text are more memorable to consumers compared to traditional designs. Companies can incorporate these elements into their marketing ventures to appeal to their target markets.
Artistic Alcohol Ads
Martini's "In the Arms of Elements" Campaign
Trend Themes
1. Artistic Advertising - Creating visually striking ads to capture consumer attention.
2. Experiential Marketing - Engaging consumers through interactive and memorable experiences.
3. Emotional Branding - Connecting with consumers through evoking emotion.
Industry Implications
1. Alcohol Industry - Utilizing artistic advertising to differentiate from competitors.
2. Marketing and Advertising Industry - Incorporating experiential marketing in campaigns to increase consumer engagement.
3. Creative Design Industry - Developing emotionally charged branding strategies to forge stronger connections with consumers.