Marriott International Inc. is a multinational company that chose to take a very creative route in an attempt to advertise its services.
Rather than filming a commercial or buying ads in digital and print platforms, the company chose to take a new approach. It released two short films, the first of which was filmed at the JW Marriott LA and is called 'Two Bellmen.' The second film is set in the Paris Marriott Champs-Elysees and is called 'French Kiss.' Both of these short films received several million views on YouTube and use art and romanticism to promote the Marriott brand, rather than using more standard paths to do so.
By offering a creative approach to promote its brand, Marriott is able to advertise its services while situating itself as a company willing to test and push boundaries.
Hotel-Branded Short Films
The Marriott Released Two Films to Promote Travel
Trend Themes
1. Branded Short Films - Creating branded short films instead of traditional advertising methods to promote a company's products or services.
2. Artistic Marketing - Using art and romanticism as a marketing strategy to connect with customers and promote brand values.
3. New Advertising Approaches - Exploring unconventional methods of advertising to stand out in a crowded market.
Industry Implications
1. Hospitality - Hotels and resorts utilizing creative marketing techniques, such as branded short films, to attract customers and differentiate themselves from competitors.
2. Entertainment - Utilizing films and storytelling as an innovative way to engage with an audience and promote a brand or product.
3. Advertising and Marketing - Exploring new approaches to advertising and marketing, such as leveraging art and unconventional methods, to effectively reach target audiences and drive brand awareness.