Sportswear brand adidas taps into a trio of creatives for a marketing technique that boasts vibrant colors, social media engagement and a youth-oriented message. The project is made possible with the collaborative efforts of Chile-based creatives Kenneth Foweraker Soulodre, Cristian Pavez and Marcelo Ortuya.
The trio skillfully combine four popular social networks with adidas Originals clothing in a clever and monochromatic marketing technique. Each image boasts youthful models in sports gear and colorful objects that can be ascribed as a stylistic symbol to each of the social media networks. While Spotify is presented with green nuances and headphones, Facebook has blue typewriters, YouTube sports red desktop computers and Snapchat has an abundance of yellow books.
The marketing technique also matches the colorful images with the digital world — the exact HTML color codes are exhibited in a panel to the left of each image.
Social Media-Inspired Marketing Techniques
Three Creatives Collaborated on an adidas Ad Campaign
Trend Themes
1. Youth-oriented Marketing - Adidas using youthful models and social media references in their marketing campaign presents an opportunity for brands to target younger generations through social media channels.
2. Color-driven Marketing - The use of HTML color codes matching the clothing and props in adidas's campaign presents an opportunity for brands to explore color-driven marketing techniques.
3. Social Network-inspired Marketing - Adidas's approach to using different social networks and their behaviors to inspire their marketing campaign presents an opportunity for brands to tap into the psychology of social network users.
Industry Implications
1. Fashion & Apparel - The use of fashion in adidas's marketing campaign presents an opportunity for brands in the fashion and apparel industry to explore the use of social media references and color-driven marketing.
2. Social Media Platforms - Adidas's use of four popular social networks presents an opportunity for social media platforms to partner with brands and offer insights into social media users' behaviors.
3. Advertising & Marketing - Adidas's innovative marketing technique presents an opportunity for advertising and marketing companies to explore new and creative ways to engage consumers through social media and color-driven marketing techniques.