Companies marketing menstrual products typically take a highly gendered approach, boasting packaging that takes on traditionally feminine motifs, like pink colorways and flower patterns. Enter Cycle by Freda, de-gendered period products that are more inclusive to all who menstruate.
The packaging takes on a chic but minimalist look, boasting a crisp white colorway with simple black text. Moreover, the line uses inclusive language to ensure that non-binary and transgender people feel comfortable and included in the period conversation. These alternative products arrive in the form of tampons, pads, and liners. Alongside the product launch is an informative video which details the importance of opening the conversation to all.
This brand will donate a pack of products with every purchase.
Neutral Period Products
Cycle by Freda Takes a Different Approach to Marketing Menstrual Products
Trend Themes
1. De-gendered Period Products - Inclusive packaging and language that caters to non-binary and transgender individuals for menstrual products.
2. Minimalist Menstrual Products Packaging - Sleek packaging design that communicates elegance and simplicity for menstrual products.
3. Socially Conscious Period Products - Brands that donate products to those in need with every purchase.
Industry Implications
1. Feminine Hygiene Products - Opportunity for companies to create period products that are more inclusive and gender neutral.
2. Packaging Design - Opportunity for designers to create minimalist and elegant packaging designs for menstrual products.
3. Charitable Brands - Opportunity for companies to incorporate social consciousness into their business model and donate products to those in need.