Capitalizing on holidays (especially Valentine's Day) is a great strategy for just about any brand, as evidenced by these love-celebrating marketing incentives. Trend Hunter's Laura McQuarrie discusses her favorite examples of rewarded romance, from affection-encouraging apps to couples only vending machines and even long distance dinners.
The Invisible Coca-Cola Machine honors the love people have for each other by being non-existent to single people and printing customized cans for couples walking past. Based in Japan, toothpaste brand Dentiste created a culturally sensitive campaign that allows people to share a kiss with shadowy silhouettes. An example of slightly more traditional marketing incentives, supermarket chain Lidl's Valentine Kiss app activates a coupon if you scan and upload your kiss selfie. Another Asian campaign uses technology to bring long distance partners together with their Christmas Eve Sync Dinner.
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
Trend Themes
1. Affection-encouraging Apps - Utilizing technology to foster intimacy and connection between couples through smartphone apps.
2. Couples Only Vending Machines - Creating interactive vending machines that dispense customized products exclusively for couples.
3. Long Distance Dinners - Using technology to facilitate shared meals and dining experiences for partners in a long distance relationship.
Industry Implications
1. Food and Beverage - Creating innovative marketing incentives and promotions for food and beverage brands to engage customers on Valentine's Day.
2. Technology - Developing new applications and devices that enhance romantic relationships and enable connectivity for couples.
3. Retail - Implementing creative marketing strategies and rewards programs to attract couples and promote products for Valentine's Day.