Market Fresh products are dressed with labels that strikingly resemble old-school chalkboards. They feature beautifully hand-drawn illustrations of animals and spices. The accompanying typography is very reflective of white chalk cursive writing across a blackboard. The name is written in white writing of the flavor and description of the spice is written in a color reflective of the product.
The authentic and rustic vibes being provided by these labels make the consumer feel homey and cozy. It also gives a sense of earthy, home-grown, natural products that use only fresh and local ingredients.
The designer Quatre Mains found the perfect balance between chef-inspired products and grandmas kitchen counter products in Fresh Markets spice labels. The dark tones are still welcoming to consumers and provide a sense of play with the vibrant illustrations popping out on the supermarket shelves.
Chalkboard Spice Labels
'Market Fresh' Labels are Hand-Drawn to Look like Art on a Chalkboard
Trend Themes
1. Hand-drawn Labels - Opportunity for brands to create unique and artistic packaging through hand-drawn labels.
2. Rustic Packaging - Potential for brands to leverage rustic packaging to evoke feelings of authenticity and nostalgia.
3. Local and Natural Products - Demand for products that emphasize the use of fresh and local ingredients, creating opportunities for brands to highlight these qualities.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can utilize hand-drawn labels and rustic packaging to differentiate their products and attract consumers.
2. Art and Design - Opportunity for artists and designers to collaborate with brands in creating unique and visually appealing packaging through hand-drawn labels.
3. Retail - Retailers can stock and promote products that align with the demand for local and natural ingredients, catering to consumers' preferences.