Trek-Ready Collaborative Streetwear

MARKET and PUMA Join Forces on a New Collection of Apparel

MARKET and PUMA work in collaboration on a new collection that is designed for the summer season. The latest range is inspired by trek themes and takes on a sustainable angle. The collection ensures that it uses an upcycled aesthetic by blending together a plethora of materials and tones that are comfortable and minimal enough for a versatile look.

It is made for the outdoors and includes silhouettes including tees, vests, hoodies, sweat pants, shorts, crewneck sweaters, and more. The designs blend together a camo-print fleece pattern as well as nylon materials -- all of which are detailed with co-branding accents that nod to both MARKET and PUMA. It is set to launch officially today online at both contributing efforts' websites.
Trend Themes
1. Collaborative Sustainable Fashion - The collaboration between MARKET and PUMA showcases a trend in sustainable fashion through upcycling materials and focusing on minimal yet versatile designs.
2. Trek-themed Apparel - The inspiration behind the latest MARKET and PUMA collection highlights a trend in trek-themed apparel that caters to an audience that loves outdoor activities.
3. Co-branded Sportswear - The co-branding accents in the MARKET and PUMA collection signify a trend in collaborative sportswear that brands can take advantage of for mutually beneficial marketing opportunities.
Industry Implications
1. Fashion - The MARKET and PUMA collaboration presents an opportunity for sustainable efforts in the fashion industry, focusing on upcycling materials for a more eco-friendly approach.
2. Outdoor Gear and Activity - The trek-themed design of the MARKET and PUMA collection appeals to consumers who enjoy outdoor activities, leading to potential opportunities in the outdoor gear and activity industry.
3. Sportswear and Athleisure - The co-branding accents in the MARKET and PUMA collection present a trend in sportswear collaborations that can be applied to the athleisure industry, appealing to consumers who prioritize comfort and style.

Related Ideas

Collaborative Sporty Footwear Styles Colorful Fall Collaborative Streetwear
Similar Ideas
VIEW FULL ARTICLE