MARKET launches a special unisex collection full of apparel with the help of rockband Guns N' Roses and Smiley for a packed three-way collection. The new range arrives just 40 years following the Guns N' Roses debut performance in Los Angeles. It is full of vintage design themes including American denim that dates back to the 80s and 90s that breathes new life using custom patchwork and airbrush-themed graphic looks.
Some of the standout items in the latest collection include the dark-wash denim jackets that have logo patches and carefully painted skull graphics followed by the heavyweight cotton hoodies, the tie-dye sweaters, and the trucker hats that are inspired by vintage album covers from Appetite for Destruction.
90s Rock-Themed Collab Fashion
MARKET Taps Guns N' Roses and Smiley on a Three-Way Collection
Trend Themes
1. Retro-inspired Fashion - Opportunity for fashion brands to collaborate with popular bands or icons from the 80s and 90s for their collection to appeal to nostalgia-loving consumers.
2. Customized Apparel - Innovative ways for brands to incorporate customized patches and airbrushed graphics into their clothing using vintage design themes to offer unique products that stand out.
3. Tie-dye Resurgence - Resurgence of tie-dye trend in fashion industry that can be capitalized by brands to introduce new designs and styles in their clothing collection to attract younger consumers.
Industry Implications
1. Fashion - Fashion brands can incorporate retro styles and customized designs using airbrushed graphics and patches to create unique and personalized clothing, targeting nostalgic and trend-focused consumers.
2. Music - Music industry can collaborate with fashion brands to introduce retro-inspired merchandise that appeals to fans of iconic bands from the 80s and 90s, creating a new revenue stream while tapping into nostalgia.
3. Design & Printing - Opportunity for design and printing companies to offer customized patches, airbrushed graphics, and other personalized designs to the fashion industry, tapping into the trend of unique clothing.