Launched by Antwerp-based designer Marius Op 't Eynede, the MariusPetrus Spring/Summer 2013 menswear collection takes inspiration from technology and optical illusion artwork.
Showcasing a mix of sleek silhouettes and geometric graphics, this bold lookbook puts bright colors and optically ornate patterns on display. Unafraid to push style boundaries, the MariusPetrus Spring/Summer 2013 catalog advertorial is tailored to perfection with impeccably fit suiting and sharply cut separates.
Blending both retro and futuristic design concepts, this stunning menswear collection is showcased in a series of sleek in-studio portraits lensed by photographer Julie Scheurweghs. Scheurweghs captures models Sander and Lars Christian in images that exude a sense of personality, attitude and youthful energy synonymous with the edgy menswear label.
Op Art Menswear
The MariusPetrus Spring/Summer 2013 Collection is Optically Ornate
Trend Themes
1. Technology-inspired Fashion - The MariusPetrus collection demonstrates the trend of incorporating technology into fashion design, creating opportunities for innovative and interactive clothing.
2. Optical Illusion Patterns - The use of optically ornate patterns in the MariusPetrus collection reflects a trend in bold and visually stimulating designs, opening doors for creative print and textile innovations.
3. Mixing Retro and Futuristic - The blending of retro and futuristic elements in the MariusPetrus collection reflects a trend in merging different eras in fashion, creating opportunities for hybrid and avant-garde styles.
Industry Implications
1. Fashion Design - The MariusPetrus collection highlights opportunities for fashion designers to explore technology-inspired and visually captivating designs.
2. Textile Manufacturing - The use of optically ornate patterns in the MariusPetrus collection presents an opportunity for textile manufacturers to create unique and eye-catching fabrics.
3. Photography and Fashion Advertising - The stunning in-studio portraits captured by Julie Scheurweghs for the MariusPetrus collection showcase the potential for collaboration between photographers and fashion brands to create visually impactful promotional content.