I am hard-pressed to find a piece of sports art cooler than the Mario Mosaic. The Mario Mosaic pays tribute to Pittsburgh Penguin legend Mario Lemieux and is made up of photos of die-hard fans and the construction workers who helped build the Penguin's new arena.
Fans paid $66 to get a picture of themselves in the Mario Mosaic, and all these profits go towards the Mario Lemieux Foundation to fight cancer.
Charitable Hockey Hero Mosaics
The Mario Mosaic Pays Tribute to Hockey Legend Mario Lemieux
Trend Themes
1. Fan-generated Tributes - Opportunity for businesses to create platforms or products that enable fans to contribute to a collaborative tribute.
2. Social Impact Transactions - Opportunity to harness the power of consumer transactions to drive social impact and support charitable causes.
3. Sports Art Experiences - Opportunity to combine sports fandom with immersive artistic experiences, creating unique and memorable interactions for fans.
Industry Implications
1. Art and Design - Disruptive innovation potential for artists, photographers, and designers to create collaborative projects that engage fans and support causes.
2. Social Impact - Opportunity for businesses to develop innovative models that bridge consumer transactions with charitable donations, creating a win-win scenario.
3. Sports and Entertainment - Potential for sports organizations and entertainment companies to explore the intersection of fan engagement, art, and philanthropy in order to create meaningful experiences.